H&M, short for Hennes & Mauritz, is a Swedish multinational retail company known for its fast-fashion clothing for men, women, teenagers, and children. Founded in 1947 by Erling Persson, the brand has grown to become one of the most recognized names in the global fashion industry. With its headquarters in Stockholm, H&M operates in 74 countries with over 5,000 stores under various brand names.
The story of H&M began in Västerås, Sweden, where Erling Persson opened the first store, initially named "Hennes," which means "hers" in Swedish. The store exclusively sold women's clothing. In 1968, Persson acquired the inventory of a hunting and fishing equipment store named Mauritz Widforss, marking the company's expansion into men's clothing and leading to the renaming of the brand to Hennes & Mauritz.
H&M's international journey began in the 1970s, with its first store outside Sweden opening in Norway. The brand continued to expand throughout Europe, reaching the UK in 1976 and the United States in 2000. Today, H&M is present in major markets worldwide, including Asia, the Middle East, and Latin America. The company's strategy of offering trendy, affordable fashion has resonated with consumers globally, making it a leader in the fast-fashion sector.
In recent years, H&M has made significant strides in sustainability, launching initiatives such as the "Conscious Collection," which features clothing made from sustainable materials. The company is also committed to becoming 100% circular and climate-positive by 2030, reflecting its dedication to environmental responsibility. H&M's focus on innovation extends to its digital presence, with a robust e-commerce platform and a mobile app that enhances the shopping experience for its customers.
For those interested in exploring H&M's wide range of products, you can check out this product spreadsheet, which provides detailed information on various items offered by the brand. From trendy apparel to accessories, this resource is a great way to discover the latest fashion at affordable prices.
H&M's journey from a single women's clothing store in Sweden to a global fashion powerhouse is a testament to its ability to adapt and innovate. With a strong emphasis on affordability, sustainability, and cutting-edge design, H&M continues to shape the fashion industry and inspire millions of customers worldwide.